Marketing communications | CCE University of Sydney
Centre for Continuing Education

Marketing communications courses

Marketing communications courses. Master the art of marketing communications and drive results for your business.

Effective marketing communication is essential for any business looking to succeed in today’s competitive market. Whether you’re trying to persuade potential customers to make a purchase, engage with your brand, or simply convey your message, the way you communicate can make all the difference.

We offer a range of Marketing Communications courses designed to teach you the skills and techniques needed to effectively put across your message and connect with your audience.

In our courses, you’ll learn about a wide range of topics, including persuasive writing, business storytelling, and brand management. You’ll also have the opportunity to put your skills into practice through hands-on exercises and real-world scenarios.

Whether you’re just starting out in your marketing career or looking to advance to the next level, our Marketing Communications courses are suitable for learners of all levels. So why wait? Sign up today and start mastering the art of marketing communication. Our courses are open to everyone, so don’t miss out on this opportunity to improve your skills and knowledge. Take the first step towards a successful career in marketing and enrol in one of our courses today! Learn marketing communications in Sydney with marketing communication courses from the University of Sydney – your premier provider of short courses in Sydney and online.

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ChatGPT Course for Beginners: Using AI for Business and Marketing Communications

Business Communication. Sharpen your communication skills. Have you been hearing all the panic about AI and business writing? Are you worried about the impact that tools like ChatGPT will have on your job? For those who embrace it, AI is creating opportunities to become more indispensable. Whether you write for a living, or as part of your job in any industry, AI writing tools are designed to make your job easier. When you understand how to use them properly, you’ll write faster,... [More]
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ChatGPT Course for Beginners: Using AI for Business and Marketing Communications

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ChatGPT Course for Beginners: Using AI for Business and Marketing Communications

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ChatGPT Course for Beginners: Using AI for Business and Marketing Communications

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<p>Have you been hearing all the panic about AI and business writing? Are you worried about the impact that tools like ChatGPT will have

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Strategic Marketing Planning Course

Digital marketing. Learn digital marketing strategies that work. Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your brand or business. Designed for existing marketers with some experience, this one-day course will equip you with practical take-home tools to enable you to develop stand-out brand goals, write powerful marketing plans and measure your performance. We will review the latest... [More]
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Strategic Marketing Planning Course

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<p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your

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Strategic Marketing Planning Course

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Business Storytelling Course: Presenting and Communicating with Impact

Business Communication. Sharpen your communication skills. Imagine our world without smartphones today. Steve Jobs was technically brilliant and yet, his real genius and what made him such a game changer was his ability to articulate his ideas in a way that captivated the hearts and minds of his audience. And similarly, have you ever sat in on graph and data-heavy technical presentations that felt like “Death by PowerPoint?” How inspired did you feel? Imagine being able to capture... [More]
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Business Storytelling Course: Presenting and Communicating with Impact

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Business Storytelling Course: Presenting and Communicating with Impact

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Web Writing with SEO Course

Digital marketing. Learn digital marketing strategies that work. This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs to write web content for business. It provides you with the skills and proven techniques in writing for the web to attract your target audience, engage them with your words and prompt them to take the action you desire. You will also learn how to write Search Engine Optimised (SEO)... [More]
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Web Writing with SEO Course

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Web Writing with SEO Course

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Web Writing with SEO Course

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Marketing Course: Level 1

Marketing Communications. Connect better with your audience. Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element of how you communicate your business, product or service, whether you work for a corporation, government or for yourself, in a B2B or B2C context. In this marketing training course, you’ll learn the importance of clearly defining your marketing objectives to reach your consumer. You will... [More]
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Marketing Course: Level 1

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Advanced ChatGPT Course: AI Mastery for Marketing and Content Creation

Business Communication. Sharpen your communication skills. If you've been using ChatGPT and now want to make it – and other powerful AI tools - invaluable members of your marketing team, "Advanced ChatGPT course: AI mastery for marketing and content creation" is your next step. In this practical, hands-on course, you will learn how to engineer advanced prompts, master the latest ChatGPT features and apply other powerful AI tools such as Claude, Gemini, Perplexity and DALL-E 3 to... [More]
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Advanced ChatGPT Course: AI Mastery for Marketing and Content Creation

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Advanced ChatGPT Course: AI Mastery for Marketing and Content Creation

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Content Marketing Course

Marketing Communications. Connect better with your audience. Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing that is relevant and engaging is key to building trust, improving sales and creating customer loyalty. But navigating today’s crowded and rapidly evolving social media marketplace can be a challenge. This one-day course looks at how you can profile your customers to gain deeper insights... [More]
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Content Marketing Course

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Content Marketing Course

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Interview Skills and Article Writing for Content Creators

Marketing Communications. Connect better with your audience. For bloggers, marketers and journalists, interviewing is a valuable way to obtain fresh new content. Interviews add perspective and texture to articles and recordings in a way that can’t be matched by other research forms. Best of all, original interviews give your audiences content that’s not available anywhere else – only on your platform.   However, the success of your interviews depends on your rigorous prework and... [More]
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Interview Skills and Article Writing for Content Creators

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<p>For bloggers, marketers and journalists, interviewing is a valuable way to obtain fresh new content. Interviews add perspective and

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Media Release Writing Course: Write and Promote a Press Release

Marketing Communications. Connect better with your audience. Learn how to write a media release and promote it effectively. A press release is among the most powerful marketing tools available to your business. So how come yours isn’t cutting through? At this media release course, learn to build conversations around your product with a soundly structured press release that has news value, compelling insights and well-placed search engine keywords. We’ll look at good and bad... [More]
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Media Release Writing Course: Write and Promote a Press Release

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<p>Learn how to write a media release and promote it effectively.</p>

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Digital Presentation Skills Course: Presenting for Screen, Video and Online

Business Communication. Sharpen your communication skills. This presentation skills short course offers practical training for anyone who needs to present effectively in front of a camera – be it for social media, online media, or live or recorded video. Whether you are a newcomer to on-screen presentation or a more seasoned performer seeking to build your confidence, this course will equip you with the tools and skills you need to enhance your digital presentation skills. We’ll... [More]
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Digital Presentation Skills Course: Presenting for Screen, Video and Online

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<p>This presentation skills short course offers practical training for anyone who needs to present effectively in front of a camera – be

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