Web Writing with SEO Course
Digital marketing. Learn digital marketing strategies that work.
COVID-19 update: arrangement of our courses
We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling.
Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available.
This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs to write web content for business. It provides you with the skills and proven techniques in writing for the web to attract your target audience, engage them with your words and prompt them to take the action you desire. You will also learn how to write Search Engine Optimised (SEO) copy and use AI tools, such as ChatGPT and Google Gemini, to research, plan and create SEO content.
The day includes lots of practical workshop exercises, real world examples and a healthy dose of discussion about your needs and objectives.
Outcomes
By the end of this course, you should be able to:
- write web copy that grabs the attention and engages busy readers from start to end
- construct web content that’s easy for web audiences to absorb
- speak to your web audiences in the most effective ways
- persuade your audiences to take action, eg contact, download, buy, etc
- structure logical content navigation paths
- make best use of headlines, subheads, bullets and hyperlinks
- understand how to rank higher on search engines
- write search engine friendly (SEO) content so they are found on Google
- turn print documents and articles into web-friendly content
- produce email newsletters, blogs and digital marketing pieces that work
- make ChatGPT/AI part of your SEO researching and writing process
- use your skills for a wide variety of web writing needs.
Content
How people read on the web today
- Latest testing, research and statistics
How to engage your online audience
- Understand your audience – who they are, creating personas
- How to turn jargon into reader-friendly messages
- Building relationships and with different audience segments
- Creating the right tone of voice
- Features vs benefit/problem-solving writing
- What makes effective or ineffective web pages and copy
- Developing ideas and web content of interest to your online readers
SEO: How to get Google to love your web content
- Learn what influences search rankings today
- Keyword research made easy
- The simple, effective way to develop an SEO content strategy
- How to write SEO-friendly content your audience will love too
- Mastering AI for SEO: Keyword research, content planning and writing
Structuring and writing effective web content
- Writing headlines, subheads, body copy, bullet points and hyperlinks – and where to use them in copy and other content
- Pro copywriting tips – opening sentences that hook the reader, power words and more
- Stories, statistics and other effective ways to convey your message
- Techniques to help drive action e.g. enquiries, sales, downloads, sign ups
- Images and infographics - best practices, when to use them
- Web-friendly PDF’s - and when to use them
- Handy tools for web writers
Email writing tips
- Email newsletter and marketing best practices
- Types of content that work well in e-newsletters/EDMs
- Powerful subject lines and pre-headers
Intended audience
Suitable for business owners, web content writers, marketers, administration staff and anyone else who needs to write web content for business purposes.
Delivery modes
- Face-to-face, presenter-taught workshop
- Online workshop via the platform Zoom
Delivery style
Delivery of this course is by lecture, group activities and individual exercises. In this way, you will learn key concepts and their immediate application into your workspace.
Materials
A course booklet is distributed digitally.
Additional information
Please bring a laptop to class in order to access course learning materials.
If you would like to test the techniques for using AI to improve SEO, you will need to sign up for ChatGPT and Google Gemini (free or paid versions).
Features
- Expert trainers
- Central locations
- Course materials – yours to keep
- CCE Statement of Completion
- There's no block with the name: Course Meta Content - Web Writing with SEO Course - EWWB
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---|---|---|---|
Wed 8 May 2024 | 9am - 5pm (UTC+10:00) | Room 301 - Face-to-face (CCE Building, Newtown) |
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Thu 20 Jun 2024 | 9am - 1pm (UTC+10:00) | Online via Zoom - Online via Zoom | |
Fri 21 Jun 2024 | 9am - 1pm (UTC+10:00) | Online via Zoom - Online via Zoom |
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Mon 29 Jul 2024 | 9am - 5pm (UTC+10:00) | Face-to-face (venue TBA) - Face-to-face (venue TBA) |
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Thu 29 Aug 2024 | 9am - 1pm (UTC+10:00) | Online via Zoom - Online via Zoom | |
Fri 30 Aug 2024 | 9am - 1pm (UTC+10:00) | Online via Zoom - Online via Zoom |
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Wed 16 Oct 2024 | 9am - 5pm (UTC+11:00) | Face-to-face (venue TBA) - Face-to-face (venue TBA) |
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Thu 21 Nov 2024 | 9am - 1pm (UTC+11:00) | Online via Zoom - Online via Zoom | |
Fri 22 Nov 2024 | 9am - 1pm (UTC+11:00) | Online via Zoom - Online via Zoom |
If there isn't a class to suit you, please join the waiting list.
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What others say.
- Excellent value for money with a massive amount of useful information included in the day. Definitely a hugely informative and useful course for anyone working in digital communications.
- It was good to have lunch together, great idea. The material was very relevant, so I was able to write down lots of things that I could try out.
- The tutor is an expert, and the course was a very interactive and a good learning experience. Even the most complex terms were simplified so they were easy to understand and implement in my job role. I would definitely recommend the course to others. Thanks.