Introduction to SEO (Search Engine Optimisation) Course
Digital marketing. Learn digital marketing strategies that work.
COVID-19 update: arrangement of our courses
We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling.
Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available.
This short, introductory course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers.
You'll learn about the core search engine optimisation techniques for any website, including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes. You'll discover new online tools and resources to implement successful campaigns, learn about 'link popularity' and how to develop an effective link building strategy, and briefly review the role of Google Ads and Google Analytics as part of a search marketing strategy.
Outcomes
By the end of this course, you should be able to:
- describe the main search engine optimisation techniques for business websites
- discuss the process of effective SEO, including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes
- gain access to new online tools and resources to help implement successful SEO campaigns
- discuss 'link popularity' and why it is an important part of the optimisation process
- look at ways to develop an effective link building program
- identify ways Google Ads and Google Analytics can be used as part of a search marketing strategy.
Content
- Overview of search engines and Google results
- The differences between SEO and PPC search rankings
- Why SEO is essential for any website
- What are the main ranking factors used by Google
- Identifying keywords used by searchers
- Planning and implementing optimised website content
- Optimising for local search, images and video content
- Website design issues to consider as part of an SEO strategy
- The importance of links and some ‘link building’ techniques
- Tracking the results from an SEO campaign
- The use of Google Search Console and Google Analytics
Intended audience
Suitable for small business owners or website marketers who want to achieve more website visits from potential customers searching online. You may be planning to improve your own SEO performance or better understand and review the work of a third party agency.
Prerequisites
None
Delivery modes
- Face-to-face, presenter taught workshop using your own device
- Online workshop via the platform Zoom
Delivery style
Face-to-face classes
You need to bring your own device. You should ensure it is fully charged as access to power is limited. Please note that the University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.
Online classes
You need your own device.
Before the course
Please bring along the login details to any existing Google accounts (such as Google Analytics, Ads, Search Console or My Business) if you have access to them. Access to a Content Management System (CMS) such as WordPress would also be useful, but it is not essential.
Features
- Expert trainers
- Central locations
- Course materials – yours to keep
- CCE Statement of Completion
- There's no block with the name: Course Meta Content - Introduction to SEO - Search Engine Optimisation - Course - ESEM
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...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 8 May 2024 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom | |
| Thu 9 May 2024 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom |
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...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 13 Jun 2024 | 9am - 5pm (UTC+10:00) | Room 301 - Face-to-face (CCE Building, Newtown) |
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<p>This short, introductory course covers the essential SEO (search engine optimisation)
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 25 Jul 2024 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom | |
| Fri 26 Jul 2024 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom |
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<p>This short, introductory course covers the essential SEO (search engine optimisation)
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 26 Sep 2024 | 9am - 5pm (UTC+10:00) | Face-to-face (venue TBA) - Face-to-face (venue TBA) |
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<p>This short, introductory course covers the essential SEO (search engine optimisation)
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 22 Nov 2024 | 9am - 5pm (UTC+11:00) | Face-to-face (venue TBA) - Face-to-face (venue TBA) |
If there isn't a class to suit you, please join the waiting list.
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What others say.
- Extremely beneficial course. Loved it. Good build up of study sections.
- We had an excellent and extremely knowledgeable facilitator who delivered each section of the course with confidence and really honed in on the areas that mattered most. Even after one day I've walked away 100% more confident and can't wait to begin implementing all of the new SEO tactics I learnt into my campaigns.
- An excellent tutor in SEO and SEM, way better than most. The course itself was very clear and pitched at just the right level. We didn't waste the morning on basic stuff, the day moved at just the right pace and all up I took in plenty. Excellent!