Google Ads (AdWords) Management Course
Google. Make Google work for you.
COVID-19 update: arrangement of our courses
We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling.
Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available.
Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re searching for the products or services you offer. Search advertising with Google Ads is powerful, flexible and data driven, giving you high levels of management control – but you need to have the basics in place.
Whether you are considering using Google Ads for the first time, or are already running an account, this course will give you the insights into best practices, great tools and the reports you need to understand how your advertising is working and what could be improved. Learn how to setup and run a successful Google Ads campaign and get the greatest return from your budget in this interactive short course.
Aims
This short course aims to give you a step-by-step guide to setting up a great campaign and then reviewing and optimising your account to achieve the best results for your business.
Outcomes
By the end of this course, you should be able to:
- setup and efficiently manage your Google Ads (AdWords) campaigns
- increase targeted traffic and leads through your websites
- improve the performance of your existing Google Ads campaigns
- increase conversions for leads and ecommerce goals
- lower your average Cost-Per-Click
- reduce your current Google Ads cost per customer acquisition.
Content
- The pros and cons of Google Ads (AdWords)
- Key Features & Terminology Used
- The Google Ads Account Hierarchy
- Planning and creating effective campaigns
- The role of AdGroups
- Researching and using Keywords & Match Types
- Creating Great Adverts & Landing Pages
- Conversion tracking methods
- Integrating Google Analytics with Google Ads
- Reviewing & Understanding Reports
- Optimising your campaigns
- Keyword Performance & Quality Score
- Measuring & testing Ads
- Using the Google Display Network (inc Remarketing)
- Overview of Google Ads Editor
Intended audience
Suitable for business owners, marketing, advertising & business development professionals or webmasters who want to promote their business to people searching online.
Prerequisites
Some familiarity with Google Ads (AdWords) is recommended, but not essential.
Delivery modes
- Face-to-face, presenter taught workshop using your own device
- Online workshop via the platform Zoom
Delivery style
Face-to-face classes
You need to bring your own device. You should ensure it is fully charged as access to power is limited. Please note that the University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.
Online classes
You need your own device.
Before the course
Please come to class with your username and password to access (or set up) your Google Ads account.
Features
- $50 repeat class - Conditions apply
- Expert trainer
- Small class size
- CCE Statement of Completion
- There's no block with the name: Course Meta Content - Google AdWords Management Course - GOGD
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Tue 14 May 2024 | 9am - 5pm (UTC+10:00) | Room 200 - Face-to-face (CCE Building, Newtown) |
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Thu 18 Jul 2024 | 9am - 5pm (UTC+10:00) | Face-to-face (venue TBA) - Face-to-face (venue TBA) |
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Mon 26 Aug 2024 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom | |
Tue 27 Aug 2024 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom |
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Thu 21 Nov 2024 | 9am - 5pm (UTC+11:00) | Face-to-face (venue TBA) - Face-to-face (venue TBA) |
If there isn't a class to suit you, please join the waiting list.
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What others say.
- The Adwords teacher was really knowledgeable! Answered all my questions!
- Fantastic Course. Very good tutor. Would definitely recommend.
- I was able to work on my own account and could implement changes and identify areas of improvement straight away!