Social Media Marketing Course: Facebook, Instagram and LinkedIn
Course Information
Digital marketing. Transform your online presence and drive results.
In today's digital age, social media marketing is an easy way for a business to market directly to millions of potential customers and clients. The monthly active users in Australia alone haves surpassed 18.5M on Facebook, 10M on Instagram, and 8.5M on LinkedIn.*
By leveraging social media marketing, you not only increase brand visibility, but also will be able to build strong relationships with your existing customers. You can no longer afford to use social media reactively, or without any strategy or planning.
During this introductory course, you’ll not only learn how to create, distribute, and manage social content that stands out in people’s feeds, but also to understand how to measure the success of your campaigns. Through hands-on workshopping and case studies, you will also have the clarity and strategy you need to move forward with a posting plan.
*Source: https://www.socialmedianews.com.au/social-media-statistics-australia-january-2023/
Aims
You will learn how to confidently use Facebook, Instagram and LinkedIn, focusing specifically on what’s working now best on those platforms so youto get more engagement and a better ROI.
Outcomes
By the end of this course, you should be able to:
- understand how each social media channel works
- create a social media calendar
- identify the various types of content to post and tips for making them stand out in people’s feeds
- identify what metrics to track to know if your campaign is a success
- discuss a brief introduction to ads and how they can amplify your posts.
Content
- What is social media and how it compares to traditional marketing
- How to use social media for B2B and B2C
- The risks of social media and how to manage them
- Understanding algorithms and engagement so youto get more people to see your posts
- The must-do steps of a successful campaign on Facebook, Instagram and LinkedIn
- From rReels to DMs - scripts and formulas to create successful posts
- How to create a content calendar that you and your team will find easy to use
- Using AI to help with captions and content planning
- How to use social listening and monitoring
- What to measure to know if your posts are successful
- An introduction to ads and when you might use them
Intended audience
- Employees and owners of small businesses with limited social media experience who want an introduction to Facebook, Instagram and LinkedIn.
- Anyone with pre-existing social media channels who would like to start using them more regularly and get better results.
Prerequisites
None
Delivery modes
- Face-to-face, presenter-taught workshop using your own device
- Online workshop via the platform Zoom
Delivery style
Face-to-face classes
You need to bring your own device. Ensure it is fully charged as access to power is limited. Please note that the University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.
Online classes
You will need your own device.
Materials
Course readings are distributed electronically using Dropbox.
Before the course
Please test the logins to your Facebook, Instagram, and LinkedIn accounts to ensure you have access on the day.
Schedule
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<p>In today's digital age, social media marketing is an easy way for a business to market directly to millions of potential customers and
...Meet the facilitators
Heather Porter
What others say
The tutor was very professional, knowledgeable and approachable. A great course.
Belinda Reynolds
Highly recommend this course to anyone wanting to learn detailed information about how to best use social media to market your business and grow your engagement. I learn a lot of tricks and tips that I hadn't seen anywhere else.
Emily Simpson
The best piece of practical advice I received when I stopped full-time work came from my friend and former ABC colleague, Sophie Scott OAM. 'Do some social media courses,' she said. 'Whatever you end up doing, you need to be on it.' One of courses I found most valuable was Social Media Marketing with Heather Porter, at the Centre for Continuing Education. Heather made a complicated subject both interesting and relatable.
Juanita Phillips
