ChatGPT Course for Beginners: Using AI for Business and Marketing Communications
Business Communication. Sharpen your communication skills.
Are you excited, curious or concerned about the impact AI might have on your job? Whether you're new to AI or have been experimenting for a while, this course will teach you practical ways to apply ChatGPT and other tools to your writing, marketing and related business processes.
If writing is part of your job in any industry, AI tools can make your work easier. When you understand how to use them properly, you’ll be able to work and communicate faster, better and more effectively by:
- automating time-consuming tasks and processes
- overcoming writer's block and blank page paralysis
- saving hours of research, analysis and writing time
- creating high-quality short and long content in seconds
- producing personalised messages to customers and colleagues.
This one-day introductory course provides a practical introduction to AI communications tools, with a focus on ChatGPT and it’s growing range of amazing features.Â
Aims
The aims of this course are to give you the knowledge and skills to use ChatGPT and other AI tools to achieve your business communications goals, and help you become a better, faster, and more confident business and marketing writer.
Outcomes
By the end of this course, you should be able to:
- understand the workings of ChatGPT and other AI tools at an intermediate level
- describe the benefits and limitations of ChatGPT
- use ChatGPT/AI to create powerful and effective written communications
- use ChatGPT/AI to effectively to save time and improve the quality of your writing
- discuss various helpful and powerful AI communications tools for research, presentations and images.
Content
Topics:
Introduction to AI writing tools
- Overview of AI writing tools and their impact on business communications
- Benefits of using AI writing tools for professionals and admin staff
Understanding ChatGPT
- Overview and features
- How it works and its applications in business communications
- Limitations and considerations
Getting started with ChatGPT
- Setup and use
- Understanding the basics of the interface
- Fun and practical exercises
Best practices for using ChatGPT in business communications
- Powerful and effective prompts
- Writing styles and tone in business communications
- Improving the accuracy and relevance of outputs
- Common use cases in business communications
Advance techniques for using ChatGPT
- Customisation for specific use cases
- Fine-tuning for improved accuracy and relevance
- Best practices for maintaining and updating
Other AI communications tools
- Best AI Writers for different needs
- Amazing AI tools for video, images, productivity and more
Content types:
Emails
- Writing effective and professional emails with ChatGPT
- Automatic responses, follow-ups, and personalised email templates
- Tips for crafting engaging subject lines and email content
Articles, reports and presentations
- Outlining long form content with ChatGPT
- Writing unique, interesting and valuable articles
- How to use ChatGPT/AI to help write and summarise reports, presentations and other content
Letters
- Writing formal and informal letters with ChatGPT
- Sales letters, cover letters, job application letters, and customer service letters
- Best practices for formatting and structuring letters with ChatGPT
Marketing
- Common uses for ChatGPT - product descriptions, web and print copy, blogs, social media posts, email marketing campaigns
- Overview of creating effective marketing content and copy
- Creating headlines, body copy and calls-to-action
Intended audience
This course is suitable for:
- Business professionals and admin staff
- Copywriters and content writers
- Small business owners
- anyone who wants to write better, faster and more effectively in business.
Prerequisites
A ChatGPT account is required.
Delivery modes
- Face-to-face, presenter taught workshop using your own deviceÂ
- Online workshop via the platform Zoom
Delivery style
The course is practical and hands-on, with exercises and real-world examples to help you develop an understanding of ChatGPT and how it can be used in your work.
Materials
Course materials are distributed electronically using Dropbox.
Additional information
Please bring a laptop to class in order to access the course learning materials, and join ChatGPT prior to class (choose the free version or the more reliable paid version).
Schedule
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<p>Are you excited, curious or concerned about the impact AI might have on your job? Whether you're new to AI or have been experimenting
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<p>Are you excited, curious or concerned about the impact AI might have on your job? Whether you're new to AI or have been experimenting
...Meet the facilitators
Simon Hillier
What others say
I was very impressed with the trainer's knowledge around how to use ChatGPT, as well as additional AI platforms that are relevant to marketing work. Overall, I enjoyed the course and left with a solid basic understanding of how I can use ChatGPT and other AI tools to improve my work efficiency, which will let me devote more time to the work that I enjoy.
Katie Rathbone
Great facilitator - answered all our questions and showed us so many examples! Great structure to the course, plenty of breaks and great course notes to take away.
Lee Vereschildt
The course was very hands on! I loved that we could implement what we were learning in real time, which was super helpful and engaging.
Gracyn Endacott
