ChatGPT Course for Beginners: Using AI for Business and Marketing Communications

Business Communication. Sharpen your communication skills.

COVID-19 update: arrangement of our courses

We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling.

Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available.

Have you been hearing all the panic about AI and business writing? Are you worried about the impact that tools like ChatGPT will have on your job? For those who embrace it, AI is creating opportunities to become more indispensable. Whether you write for a living, or as part of your job in any industry, AI writing tools are designed to make your job easier. When you understand how to use them properly, you’ll write faster, better, and clearer by:

• automating time-consuming tasks and processes
• conquering writer's block and blank page paralysis
• saving hours of research and writing time
• creating high-quality short and long content in seconds
• producing personalised messages to customers and colleagues.

This one-day introductory course provides a practical introduction to AI writing tools, with a focus on ChatGPT, and how to use them to improve your business and marketing communications.

Aims

The aims of this course are to equip you with the knowledge and skills to use ChatGPT and other AI tools to achieve your business communications goals, and help you become a better, faster, and more confident business and marketing writer.

Outcomes

By the end of this course, you should be able to:

• understand the basics of ChatGPT and other AI tools
• describe the benefits and limitations of ChatGPT
• use ChatGPT to create powerful and effective written communications
• use ChatGPT effectively to save time and improve the quality of your writing
• discuss various helpful and powerful AI communications tools including CoPilot, Wordtune, Dall E-3 and Synthesia.

Content

Topics:

Introduction to AI writing tools

• Overview of AI writing tools and their impact on business communications
• Benefits of using AI writing tools for professionals and admin staff

Understanding ChatGPT

• Overview and features
• How it works and its applications in business communications
• Limitations and considerations

Getting started with ChatGPT

• Setup and use
• Understanding the basics of the interface
• Fun and practical exercises

Best practices for using ChatGPT in business communications

• Powerful and effective prompts
• Writing styles and tone in business communications
• Improving the accuracy and relevance of outputs
• Common use cases in business communications

Advance techniques for using ChatGPT

• Customisation for specific use cases
• Fine-tuning for improved accuracy and relevance
• Best practices for maintaining and updating

Other AI communications tools

• Best AI Writers for different needs
• Amazing AI tools for video, images, productivity and more

Content types:

Emails

• Writing effective and professional emails with ChatGPT
• Automatic responses, follow-ups, and personalised email templates
• Tips for crafting engaging subject lines and email content

Articles and reports and presentations

• Outlining long form content with ChatGPT
• Writing unique, interesting and valuable articles
• How to use ChatGPT to help write and summarise reports and other content

Letters

• Writing formal and informal letters with ChatGPT
• Sales letters, cover letters, job application letters, and customer service letters
• Best practices for formatting and structuring letters with ChatGPT

Marketing

• Common uses for ChatGPT - product descriptions, web and print copy, blogs, social media posts, email marketing campaigns
• Overview of creating effective marketing content and copy
• Creating headlines, body copy and calls-to-action

Intended audience

This course is suitable for:

• Business professionals and admin staff
• Copywriters and content writers
• Small business owners
• anyone who wants to write better, faster and more effectively in business.

Prerequisites

A ChatGPT account is required.

Delivery mode

• Face-to-face, presenter taught workshop using your own device 
• Online workshop via the platform Zoom

Delivery style

The course is practical and hands-on, with exercises and real-world examples to help you develop an understanding of ChatGPT and how it can be used in your work.

Materials

Course materials are distributed electronically.

Before the course

Please bring a laptop in order to access the course learning materials.

Please join ChatGPT prior to class (you can choose the free version or the more reliable paid version).