Advanced ChatGPT Course: AI Mastery for Marketing and Content Creation

Business Communication. Sharpen your communication skills.

If you've been using ChatGPT and now want to make it – and other powerful AI tools - invaluable members of your marketing team, "Advanced ChatGPT course: AI mastery for marketing and content creation" is your next step. In this practical, hands-on course, you will learn how to engineer advanced prompts, master the latest ChatGPT features and apply other powerful AI tools such as Claude, Gemini, Perplexity and DALL-E 3 to your marketing strategy and content creation.

Designed for graduates of our ChatGPT Course for Beginners or those with a good general understanding of ChatGPT.

Aims

This course aims to equip you with advanced skills and knowledge in ChatGPT, and other generative AI tools, to help you produce high quality marketing content faster and more efficiently. By the end of the session we want you to feel confident in your ability to enhance your company’s marketing processes and performance with AI.

Outcomes

By the end of this course, you should be able to:

• employ advanced ChatGPT and AI tool prompts and techniques to optimise market research, competitor analysis and audience insights
• design comprehensive content plans with ChatGPT/AI for email campaigns, social media campaigns, sales pages and blog articles
• refine and adjust your tone of voice to mirror and elevate brand messaging
• generate high quality content drafts for email, social media, sales pages and blog articles, using advanced prompt engineering
• integrate DALL-E 3 within ChatGPT for enriched text and image content creation
• apply AI tools and strategies to repurpose, refine, and edit content across multiple platforms.

Content

Part 1: Important relevant ChatGPT/AI updates

• Reviewing the latest ChatGPT features and uses
• New prompt research discoveries
• Getting to know other amazing AI tools we’ll be using in this course

Part 2: Researching your market and audience

• Using ChatGPT for comprehensive market, competitor and audience analytics
• ChatGPT's Advanced Data Analytics tool and plugins: the future of time-saving data analysis
• Crafting laser-focused target audience personas with intricate prompts
• Integrating external tools and data sets with ChatGPT

Part 3: Content planning and strategy

• Building content plans for email and social media
• Crafting compelling strategies for sales pages and blog articles

Part 4: Developing and matching tones of voice

• Identifying and honing your brand’s tone
• Training and adjusting ChatGPT to mirror your desired tone
• Adjusting tone of voice in ChatGPT responses
• How to get the best results from custom instructions

Part 5: Drafting and creating high quality content

• Advanced prompt engineering for drafting and creating unique, audience-focused content
• Creating engaging content pieces for a landing page, blog post, email campaign and social media
• Blending text with visuals using DALL-E 3 in ChatGPT

Part 6: Editing and refining your content

• Fine-tuning with ChatGPT's advanced suggestions
• Other AI tools to help create stand-out, professional content and copy
• Knowing when it’s time to add your human touch

Part 7: Repurposing content to expand its reach

• Using ChatGPT to repurpose content across multiple platforms and formats
• Other AI tools that can help

Closing discussion: recap, Q&A, and future trends

• Summarising key takeaways
• Q&A: addressing curiosities and provide clarifications
• Discussing the evolving role of AI in marketing and content creation

Intended audience

This course is most suitable for those with:

• good general ChatGPT knowledge
• some marketing and content writing experience.

It is designed to help:

• marketers
• copywriters and content writers
• small business owners
• business professionals.

Prerequisites

It is assumed you have completed our foundation course, ChatGPT Course for Beginners, or have equivalent knowledge. This includes an understanding of frameworks and formulas.

Delivery style

The course is practical and hands-on, with exercises and real-world examples to help you develop an understanding of ChatGPT/generative AI tools and how they can be used in your work.

Delivery mode

• Face-to-face, presenter taught workshop using your own device 
• Online workshop via the platform Zoom

Materials

Course materials are distributed electronically.

Before the course

Please bring a laptop in order to access the course learning materials.

Please join ChatGPT prior to class and choose the paid (Plus) version. The cost is USD20 per month and you can cancel it anytime. You will need this version to:

• access some of the the ChatGPT features we use
• connect ChatGPT to some of the other AI tools
• get the quality results from ChatGPT that we are aiming for in this course.