Course Information

Business Communication. Sharpen your communication skills.

Have you been using ChatGPT for work and now feel ready to make AI an invaluable member of your marketing team? Then this advanced course in ChatGPT and other generative AI tools is for you.

In this practical, hands-on course, you will learn:

• advanced, proven marketing and copywriting prompting techniques and processes
• how to engineer prompts for your specific business and marketing needs
• ways to get the most out of the latest ChatGPT features
• when to use other powerful AI tools such as Claude, Gemini, Co-Pilot, Perplexity
• DALL-E 3, Midjourney and more for marketing research, strategy, and content creation.

Designed for graduates of our ChatGPT Course for Beginners or those with a good understanding of ChatGPT. This course is not suitable for beginners.

Aims

This course aims to equip you with advanced skills and knowledge in ChatGPT and other generative AI tools, to help you produce high quality marketing content faster and more efficiently. By the end of the session we want you to feel confident in your ability to enhance your company’s marketing processes and performance with AI.

Outcomes

By the end of this course, you should be able to:

• employ advanced ChatGPT and AI tool prompts and techniques to optimise market research, competitor analysis and audience insights
• design comprehensive content plans with ChatGPT/AI for email campaigns, social media campaigns, sales pages, blog articles, videos and more
• refine and adjust your tone of voice to mirror and elevate brand messaging
• generate high quality content drafts for email, social media, sales pages and blog articles, using advanced prompt engineering
• integrate DALL-E 3 within ChatGPT and other tools, for enriched text and image content creation
• apply AI throughout every step of your marketing journey to get high quality results from these tools.

Content

Part 1: Key ChatGPT/AI updates

• Reviewing the latest ChatGPT features and uses
• New prompt research discoveries
• Getting to know other valuable AI tools featured in this course

Part 2: Researching your market and audience

• Using ChatGPT and other tools for comprehensive market, competitor and audience analytics
• ChatGPT's Advanced Data Analytics tool and GPTs: the future of time-saving data analysis and enhanced productivity
• Crafting laser-focused target audience personas with intricate prompts
• Integrating external tools and data sets with ChatGPT

Part 3: Content planning and strategy

• Building content plans for email and social media
• Crafting compelling strategies for sales pages and blog articles

Part 4: Developing and matching tones of voice

• Identifying and honing your brand’s tone
• Training and adjusting ChatGPT/AI to mirror your desired tone
• Adjusting tone of voice in ChatGPT/AI responses
• How to get the best results from custom instructions

Part 5: Drafting and creating high quality content

• Advanced prompt engineering for drafting and creating unique, audience-focused content
• Creating engaging content pieces for a landing page, blog post, email campaign and social media
• Blending text with visuals using DALL-E 3 in ChatGPT and other AI image tools

Part 6: Editing and refining your content

• Fine-tuning with ChatGPT's advanced suggestions
• Other AI tools to help create stand-out, professional content and copy
• Knowing when it’s time to add your human touch

Part 7: Repurposing content to expand its reach

• Using ChatGPT to repurpose content across multiple platforms and formats
• Other AI tools that can help

Closing discussion: recap, Q&A, and future trends

• Summarising key takeaways
• Q&A: addressing curiosities and provide clarifications
• Discussing the evolving role of AI in marketing and content creation

Intended audience

This course is most suitable for those with:

• good general ChatGPT knowledge
• some marketing and content writing experience.

It is designed to help:

• marketers
• copywriters and content writers
• small business owners
• business professionals.

Prerequisites

It is assumed you have completed our foundation course, ChatGPT Course for Beginners: Using AI for Business and Marketing Communications, or have equivalent knowledge.

Delivery style

The course is practical and hands-on, with exercises and real-world examples to help you develop an understanding of ChatGPT/generative AI tools and how they can be used in your work.

Delivery mode

• Face-to-face, presenter taught workshop using your own device 
• Online workshop via the platform Zoom

Materials

Course materials are distributed electronically using Dropbox.

Additional information

Please bring a laptop in order to access the learning materials.

Please join ChatGPT prior to class and choose the paid (Plus) version. The cost is USD20 per month and you can cancel it at any time. You will need this version to:

• access some of the the ChatGPT features we use
• connect ChatGPT to some of the other AI tools
• get the quality results from ChatGPT that we are aiming for in this course.