Course Information

HSC Business Studies. The smart way to prepare for your HSC.

Business Operations and Marketing

This course will revise the key components of HSC Topic 1 – Operations and part of HSC Topic 2 – Marketing, and investigate some of the pitfalls associated with answering examination questions in Business Studies. Specific attention for HSC Topic 1 – Operations examines how effective operations management is crucial to deliver an efficient and quality product. This will be done by using existing business case studies to analyse how operations processes apply to various business situations and explain and evaluate how operations strategies is managed in one or more business. This course will then cover the nature and role of marketing in a business and the main elements involved in the marketing process - HSC Topic 2 – Marketing.

This course is part of a three-part series covering key areas from within this subject’s syllabus. Other courses include [HSC Business Studies Preparation (Part 2)](/course/HSB5) and [HSC Business Studies Preparation (Part 3)](/course/HSB6). You do not need to attend all three parts in order to benefit. The series is supplemented by the [HSC Business Studies Exam Preparation Course](/course/HXBS) to prepare for end of year exams.

Outcomes

By the end of this course, you should be able to:

• discuss the balance between cost and quality in operations strategy
• examine the impact of globalisation on operations strategy
• identify the breadth of government policies that affect operations management
• explain why corporate social responsibility is a key concern in operations management
• describe the features of operations management for businesses in a tertiary industry
• assess the relationship between operations and the other key business functions in two actual businesses
• explain how operations strategy can help a business sustain its competitive advantage
• recommend possible operations strategies for one hypothetical business
• explain why goods and/or services are central to both marketing and operations
• examine why ethical behaviour and government regulation are important in marketing.

Content

• H1 The role of business in Australia and globally with regards to: the impact of globalisation on operations strategy.
• H2 Management strategies in response to changes in internal and external influences with regards to: the balance between cost and quality in operations strategy.
• H3 Social and ethical responsibilities of management with regards to: why corporate social responsibility is a key concern in operations management; examine why ethical behaviour and government regulation are important in marketing.
• H4 Business functions and processes in large and global businesses with regards to: the breadth of government policies that affect operations management.
• H5 Management strategies and their impact on businesses with regards to: the features of operations management for businesses in a tertiary industry.
• H6 The effectiveness of management in the performance of businesses with regards to: how operations strategy can help a business sustain its competitive advantage.
• H7 Contemporary business issues with regards to: the relationship between operations and the other key business functions in two actual businesses.
• H8 Information for actual and hypothetical business situations with regards to: possible operations strategies for one hypothetical business.
• H9 Business information, issues and concepts with regards to: why goods and/or services are central to both marketing and operations.

(Aligned to NESA Syllabus Reference Points)

Intended audience

HSC Business Studies students

Delivery style

In order to cater for different learning styles, this course will have a blend of lecturer instruction via PowerPoint, short answer practice, multiple choice analysis, essay planning, sample HSC question practice and feedback, extended discussion of issues and implications, and analysis of past student responses. Lessons will incorporate both group and individual student participation.

Materials

You will receive a course booklet covering syllabus content and a Q&A booklet (provided electronically using Dropbox).

1. 1. Bring your own device

You are required to bring your own device. Please ensure it is fully charged as access to power is limited. Please note that the University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.

Getting Through Your HSC: A Practical Guide

While you progress through this journey and also the conclusion of your schooling life, we know you’ll have a lot on your mind – exams, future study, careers – but remember, while keeping focused on these bigger goals and aspirations, it’s also important not to forget your own health and well-being.

For tips on staying motivated and keeping focused, dealing with anxiety, keeping healthy, relaxation, pre-study exercise and more, read our article Getting Through Your HSC: A Practical Guide.