Marketing | CCE University of Sydney
Centre for Continuing Education

Marketing courses

Marketing courses. Transform your marketing strategy and drive results.

Marketing courses are essential for businesses of all sizes and industries. From small local stores to global organisations, marketing is a key component in gaining a competitive advantage and driving sales.

We offer a variety of marketing courses designed to teach you the skills and techniques needed to effectively communicate your message to your target market and influence consumer behaviour.

Our marketing courses cover a wide range of topics, including market research, branding, advertising, social media marketing, and more. You’ll learn how to develop a marketing strategy that resonates with your target audience and drives results.

But marketing is about more than just selling products. It’s about understanding the needs of your customers and fulfilling them in a way that adds value to their lives. Our marketing courses will teach you how to do just that, helping you to build strong relationships with your customers and create a loyal following.

Whether you’re just starting out in your marketing career or looking to advance to the next level, our marketing courses are suitable for learners of all levels. So why wait? Sign up today and give yourself a competitive advantage. Our marketing courses are open to everyone, so don’t miss out on this opportunity to improve your skills and knowledge. Take the first step towards a successful marketing career and enrol in one of our marketing courses today! Learn marketing in Sydney with marketing courses from the University of Sydney – your premier provider of short courses in Sydney and online.

Meet your facilitators

Simon Hillier has more than 24 years experience as a digital content, copywriting and AI writing specialist, including eight years with e-commerce trailblazers, travel.com.au and lastminute.com,...

Heather Porter has 15 years’ experience in digital marketing as a business owner, consultant and speaker, and holds a Bachelor of International Business from San Diego State University. She is the...

BA; MCom
Michael Sribney brings a dynamic blend of hands-on expertise and visionary leadership based on experience in diverse industries including education, financial services and travel.   Michael has an...

With over 19 years' experience in the field of user-centered design, and a background in web design and development, Carrie has worked in startups through to complex corporate B2B environments. In...

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Advanced ChatGPT Course: AI Mastery for Marketing and Content Creation

Business Communication. Sharpen your communication skills. If you've been using ChatGPT and now want to make it – and other powerful AI tools - invaluable members of your marketing team, "Advanced ChatGPT course: AI mastery for marketing and content creation" is your next step. In this practical, hands-on course, you will learn how to engineer advanced prompts, master the latest ChatGPT features and apply other powerful AI tools such as Claude, Gemini, Perplexity and DALL-E 3 to... [More]
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Advanced ChatGPT Course: AI Mastery for Marketing and Content Creation

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Advanced ChatGPT Course: AI Mastery for Marketing and Content Creation

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Content Marketing Course

Marketing Communications. Connect better with your audience. Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing that is relevant and engaging is key to building trust, improving sales and creating customer loyalty. But navigating today’s crowded and rapidly evolving social media marketplace can be a challenge. This one-day course looks at how you can profile your customers to gain deeper insights... [More]
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Content Marketing Course

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Content Marketing Course

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Interview Skills and Article Writing for Content Creators

Marketing Communications. Connect better with your audience. For bloggers, marketers and journalists, interviewing is a valuable way to obtain fresh new content. Interviews add perspective and texture to articles and recordings in a way that can’t be matched by other research forms. Best of all, original interviews give your audiences content that’s not available anywhere else – only on your platform.   However, the success of your interviews depends on your rigorous prework and... [More]
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Interview Skills and Article Writing for Content Creators

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Media Release Writing Course: Write and Promote a Press Release

Marketing Communications. Connect better with your audience. Learn how to write a media release and promote it effectively. A press release is among the most powerful marketing tools available to your business. So how come yours isn’t cutting through? At this media release course, learn to build conversations around your product with a soundly structured press release that has news value, compelling insights and well-placed search engine keywords. We’ll look at good and bad... [More]
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Media Release Writing Course: Write and Promote a Press Release

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Digital Presentation Skills Course: Presenting for Screen, Video and Online

Business Communication. Sharpen your communication skills. This presentation skills short course offers practical training for anyone who needs to present effectively in front of a camera – be it for social media, online media, or live or recorded video. Whether you are a newcomer to on-screen presentation or a more seasoned performer seeking to build your confidence, this course will equip you with the tools and skills you need to enhance your digital presentation skills. We’ll... [More]
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Digital Presentation Skills Course: Presenting for Screen, Video and Online

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Video Marketing Strategy Course

Digital marketing. Learn digital marketing strategies that work. An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and business leaders looking to understand and implement a video strategy that delivers maximum return on investment. Aims This course aims to develop your understanding of marketing videos and how to use them strategically to increase lead generation, brand awareness and conversion... [More]
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Video Marketing Strategy Course

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Design Thinking Course

Business strategy. Plan and secure success. In contemporary workplaces, innovation is necessary to keep up with change. Design thinking helps organisations develop innovative solutions that not only resonate with their target audience but also deliver meaningful impact. The design thinking methodology adopts a human-centred approach to problem-solving and innovation, prioritising an understanding of user and stakeholder needs and experiences. By embracing  human-centred design,... [More]
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Design Thinking Course

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Design Thinking Course

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Google Ads (AdWords) Management Course

Google. Make Google work for you. Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re searching for the products or services you offer. Search advertising with Google Ads is powerful, flexible and data driven, giving you high levels of management control – but you need to have the basics in place. Whether you are considering using Google Ads for the... [More]
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Google Ads (AdWords) Management Course

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Google Ads (AdWords) Management Course

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Social Media Advertising and Website Optimisation Course

Digital marketing. Learn digital marketing strategies that work. Did you know that 87% of buyers think that social media helps them make shopping decisions, and 43% of customers learn about new products and services through social media networks? A successful social selling program leads to increased pipeline, better win rates, and up to 48% larger deals.* Social selling is an important strategy in your digital marketing plan to engage with potential customers, build relationships... [More]
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Social Media Advertising and Website Optimisation Course

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Social Media Advertising and Website Optimisation Course

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Persuasive Writing Course

Marketing Communications. Connect better with your audience. An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads and inspire more actions. Using a sequence of tools and techniques, we start by planning your messages from scratch. We then apply your messaging blueprint to a range of short, everyday formats such as eDMs, social media headlines, email marketing headlines and newsletters. Throughout the... [More]
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Persuasive Writing Course

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<p>An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads

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Persuasive Writing Course

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<p>An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads

...
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