Course Information

Business strategy. Plan and secure success.

In today's rapidly evolving business environment, marked by changes in market conditions, customer behaviour, and technological landscape, it is imperative for organisations to innovate and introduce new offerings that address emerging needs and tap into new market opportunities, thereby maintaining a competitive edge.

This short course is tailored to organisations who understand that investing in staff development in creating internal organisational innovation is the way forward when operating in a volatile uncertain, complex and ambiguous (VUCA) world.

Learn how to create conditions that foster the creation and testing of new products, services, and business models with market value. Understand managing risks linked to innovation and intrapreneurship. Discover which metrics effectively assess progress. Explore the mindset and skill set required for contemporary working methods. Determine how a new business stream can coexist with an organisation's established and successful business model.

Aims

This course will teach you the principles and methods for startups and how they can be leveraged to unlock innovation within your organisation, create new products, services and business models to future-proof your organisation.

This is a very practical course where you will be working on a real problem/opportunity from your current organisation. You will apply a range of methods and tools to your problem in order to move from an idea to a proof of concept. By the end of this course you will have developed a clear business case to pitch to key internal stakeholders for support. Throughout the course, you will be receiving and giving feedback from peers and the facilitator.

Outcomes

By the end of this course, you should be able to:

• understand Lean Startup principles to validate your ideas
• utilise Lean Startup methods and tools
• understand the mindset of the intrapreneur
• understand the metrics to use to report on progress of new initiatives
• understand the role of marketing in intrapreneurship
• prototype and test new business models of your organisation.

Contents

Ways of working of the intrapreneur: processes and framework

• Why intrapreneurship fails: autonomy, incentive, and financial structure
• The combo Design Thinking, Lean and Agile
• Discovery: a time boxed iterative set of practices to explore a new initiative
• From Projects to Products
• Building trust by frequent demonstration of progress
• The intrapreneur Kata

Lean Startup principles for product development

• Establishing the practice of Lean Startup as a management capability to drive systematic innovation and business model design.
• Experimentation and hypothesis driven development
• Tools and methods for problem solution fit and product market fit

Building an innovation culture

• Mapping and managing innovation enablers and stoppers
• Marketing inwards and outwards
• Innovation accounting: how to show your CFO progress
• Customer success metrics and business success metrics
• Lean budget cycle
• Managing the innovation funnel

Marketing's role in building innovation

• Building stakeholder maps – c-suite, influencers, and employees
• Applying the marketing model internally – find the internal early adopters
• Communication – brief to message to creative to execution via chosen channels
• The power of testimonials
• Multi-country programs and a global approach
• Metrics and impact

Working with leadership teams to get buy-in

• Identify the c-suite champions
• Finding sponsors and getting board buy-in
• Investment and resource systems for internal buy-in
• Market analysis – the power of the competitor
• Collaborative programs with business group leaders

Intended audience

This course is designed for employees in government sectors, non-profits, and medium to large commercial organisations. It aims to guide those seeking to foster internal organisational innovation and develop new revenue streams, all within the framework of their well-established business models.

Prerequisites

None

Delivery style

This course is a series of interactive workshops which include lectures, group exercises and discussion.

Delivery mode

Self-paced, online

Materials

All course materials are provided electronically using Dropbox.