Marketing | CCE University of Sydney
Centre for Continuing Education

Marketing courses

Marketing courses. Transform your marketing strategy and drive results.

Marketing courses are essential for businesses of all sizes and industries. From small local stores to global organisations, marketing is a key component in gaining a competitive advantage and driving sales.

We offer a variety of marketing courses designed to teach you the skills and techniques needed to effectively communicate your message to your target market and influence consumer behaviour.

Our marketing courses cover a wide range of topics, including market research, branding, advertising, social media marketing, and more. You’ll learn how to develop a marketing strategy that resonates with your target audience and drives results.

But marketing is about more than just selling products. It’s about understanding the needs of your customers and fulfilling them in a way that adds value to their lives. Our marketing courses will teach you how to do just that, helping you to build strong relationships with your customers and create a loyal following.

Whether you’re just starting out in your marketing career or looking to advance to the next level, our marketing courses are suitable for learners of all levels. So why wait? Sign up today and give yourself a competitive advantage. Our marketing courses are open to everyone, so don’t miss out on this opportunity to improve your skills and knowledge. Take the first step towards a successful marketing career and enrol in one of our marketing courses today! Learn marketing in Sydney with marketing courses from the University of Sydney – your premier provider of short courses in Sydney and online.

Meet your facilitators

Jen Galland is a senior marketing professional with over 30 years’ experience in various roles. She has taught at CCE since 2017, and holds a Bachelor of Business (Majoring in Marketing, Sub major...

Kam’s experience extends across both marketing consulting and client-side corporate roles. Having completed a degree in Commerce - at UNSW, she started off her career in brand management and...

Heather Porter has 15 years’ experience in digital marketing as a business owner, consultant and speaker, and holds a Bachelor of International Business from San Diego State University. She is the...

With over 19 years' experience in the field of user centered design, and a background in web design and development, Carrie has worked in startups through to complex corporate B2B environments. In...

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Introduction to SEO (Search Engine Optimisation) Course

Digital marketing. Learn digital marketing strategies that work. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. This short, introductory course covers the essential SEO (search engine optimisation) techniques... [More]
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Introduction to SEO (Search Engine Optimisation) Course

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Introduction to SEO (Search Engine Optimisation) Course

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Introduction to SEO (Search Engine Optimisation) Course

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Introduction to SEO (Search Engine Optimisation) Course

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Introduction to SEO (Search Engine Optimisation) Course

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Business Insights with Google Analytics 4 Course

Google. Make Google work for you. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account. It... [More]
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Business Insights with Google Analytics 4 Course

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Business Insights with Google Analytics 4 Course

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Business Insights with Google Analytics 4 Course

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Business Insights with Google Analytics 4 Course

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Business Insights with Google Analytics 4 Course

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Advanced ChatGPT Course: AI Mastery for Marketing and Content Creation

Business Communication. Sharpen your communication skills. If you've been using ChatGPT and now want to make it – and other powerful AI tools - invaluable members of your marketing team, "Advanced ChatGPT course: AI mastery for marketing and content creation" is your next step. In this practical, hands-on course, you will learn how to engineer advanced prompts, master the latest ChatGPT features and apply other powerful AI tools such as Claude, Gemini, Perplexity and DALL-E 3 to... [More]
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Advanced ChatGPT Course: AI Mastery for Marketing and Content Creation

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Advanced ChatGPT Course: AI Mastery for Marketing and Content Creation

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ChatGPT Course for Beginners: Using AI for Business and Marketing Communications

Business Communication. Sharpen your communication skills. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Have you been hearing all the panic about AI and business writing? Are you worried about the impact that tools... [More]
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ChatGPT Course for Beginners: Using AI for Business and Marketing Communications

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ChatGPT Course for Beginners: Using AI for Business and Marketing Communications

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ChatGPT Course for Beginners: Using AI for Business and Marketing Communications

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ChatGPT Course for Beginners: Using AI for Business and Marketing Communications

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ChatGPT Course for Beginners: Using AI for Business and Marketing Communications

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ChatGPT Course for Beginners: Using AI for Business and Marketing Communications

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Business Storytelling Course: Presenting and Communicating with Impact

Business Communication. Sharpen your communication skills. Imagine our world without smartphones today. Steve Jobs was technically brilliant and yet, his real genius and what made him such a game changer was his ability to articulate his ideas in a way that captivated the hearts and minds of his audience. And similarly, have you ever sat in on graph and data-heavy technical presentations that felt like “Death by PowerPoint?” How inspired did you feel? Imagine being able to capture... [More]
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Business Storytelling Course: Presenting and Communicating with Impact

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Business Storytelling Course: Presenting and Communicating with Impact

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Business Storytelling Course: Presenting and Communicating with Impact

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Strategic Marketing Planning Course

Digital marketing. Learn digital marketing strategies that work. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Take your marketing skills to the next level by learning how to write a detailed and well thought... [More]
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Strategic Marketing Planning Course

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Strategic Marketing Planning Course

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Strategic Marketing Planning Course

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Media Release Writing Course: Write and Promote a Press Release

Marketing Communications. Connect better with your audience. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Learn how to write a media release and promote it effectively. A press release is among the most powerful... [More]
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Media Release Writing Course: Write and Promote a Press Release

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Media Release Writing Course: Write and Promote a Press Release

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Google Ads (AdWords) Management Course

Google. Make Google work for you. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of... [More]
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Google Ads (AdWords) Management Course

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Google Ads (AdWords) Management Course

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Business Storytelling Course

Business Communication. Sharpen your communication skills. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Discover the art and science of storytelling and learn how to create compelling narratives for all types of... [More]
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Business Storytelling Course

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Business Storytelling Course

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An Introduction to User Experience (UX) Design Course

Product development. Learn the skills important to the product lifecycle. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Learn the basics of user experience design in this one-day, hands-on UX workshop environment.... [More]
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An Introduction to User Experience (UX) Design Course

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An Introduction to User Experience (UX) Design Course

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