Search engine marketing and optimisation | CCE University of Sydney
Centre for Continuing Education

Search engine marketing

Search engine marketing and optimisation courses

Search engine marketing and optimisation courses. Unlock the power of data-driven SEO and search engine marketing.

Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are two essential strategies for any business looking to succeed online. But with so many different tactics and techniques to consider, it can be overwhelming to determine the best course of action for your company. That’s where our Search Engine Marketing courses and Search Engine Optimisation courses come in.

We offer a range of courses designed to teach you the skills and techniques needed to effectively use SEM and SEO to drive traffic and improve your online presence.

Our SEM courses cover topics such as pay-per-click advertising, like Google AdWords, and other paid advertising platforms. You’ll learn how to create and execute successful campaigns that reach and engage your target audience.

Our SEO courses, on the other hand, focus on optimising your website and its content to rank higher in search engine results pages. You’ll learn how to conduct keyword research, optimise your website’s on-page and off-page elements, and track and measure the success of your efforts.

By combining the insights and techniques learned in both SEM and SEO courses, you’ll be able to develop a comprehensive digital marketing strategy that drives results for your business.

Whether you’re just starting out in your digital marketing career or looking to advance to the next level, our Search Engine Marketing courses and Search Engine Optimisation courses are suitable for learners of all levels. So don’t wait – sign up today and start mastering the art of SEM and SEO. Our courses are open to everyone, so don’t miss out on this opportunity to improve your skills and knowledge. Take the first step towards a successful career in digital marketing and enrol in one of our courses today! Learn search engine marketing and search engine optimisation in Sydney with search engine marketing courses and search engine optimisation courses from the University of Sydney – your premier provider of short courses in Sydney and online.

Introduction to SEO (Search Engine Optimisation) Course

Search engine marketing and optimisation. Learn search engine marketing strategies that work. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. This short, introductory course covers the essential SEO (search engine... [More]
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Introduction to SEO (Search Engine Optimisation) Course

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Introduction to SEO (Search Engine Optimisation) Course

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Business Insights with Google Analytics 4 Course

Google. Make Google work for you. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account. It... [More]
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Business Insights with Google Analytics 4 Course

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Business Insights with Google Analytics 4 Course

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Web Writing with SEO Course

Search engine marketing and optimisation. Learn search engine marketing strategies that work. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. This web writing course is suitable for business owners, web content... [More]
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Web Writing with SEO Course

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Web Writing with SEO Course

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Google Ads (AdWords) Management Course

Google. Make Google work for you. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of... [More]
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Google Ads (AdWords) Management Course

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Google Ads (AdWords) Management Course

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Google Ads (AdWords) Management Course

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