Experienced Marketers Course: Social Media ROI

Digital marketing. Learn digital marketing strategies that work.

COVID-19 update: arrangement of our courses

We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling.

Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available.

Learn how to deliver social media campaigns with a Return on Investment (ROI).

When it comes to social media campaigns, ROI can seem elusive and hard to secure. This course teaches the skills, strategies and social media platform execution methods needed for successful social media campaigns.

This course covers the latest trends in social media marketing, including: flowing social media campaigns into email marketing, using messenger and WhatsApp as marketing tools, demonstrating ROI, and much more.

Aims

This course aims to develop your understanding of key strategies that will achieve a return on investment using social media marketing.

Outcomes

By the end of this course, you should be able to:

• identify what correctly increases brand value for a business through social media
• identify how to build engagement and measure it precisely
• build key databases from social media campaigns
• execute database strategies that lead to a return on investment from social media
• measure return on investment from social media campaigns.

Content

Facebook

• The progress of Facebook/ Instagram algorithm changes
• Facebook pixel strategy and audience build
• Advanced Facebook pixel strategy and streamlining this into an overall campaign
• Facebook advertising campaign build and collaboration
• Facebook messenger/ WhatsApp advertising strategy
• Integrating Facebook advertising and organic campaigns into the overall sales funnel
• Integrating Facebook messenger, Instagram/ Facebook paid advertising and email marketing
• Flowing Facebook/ social media marketing campaigns to email marketing campaigns and how to achieve a return on investment

Trends, channels and best practice

• What are current trends occurring with engagement on social media platforms and where is the direction heading for the next 12 months?
• Understanding the landscape of social media with regards to current date effective strategies
• Social media and its use via marketing channels in various industries
• Current best practice
• Campaign and case study examples
• Social media policy for organisations
• Review sites such as Google Reviews, Trip Advisor and others
• Social media advertising
• Social media platform advertising strategy
• Understanding ‘flexibility’ points in social media campaigns and integrating with
• Overall strategic marketing targets
• How to achieve overall return on investment targets on campaigns
• Creating valuable campaign touch points and warm audience build strategies
• Instagram story strategies over the next 12 months
• LinkedIn strategies over the next 12 months

Intended audience

• Marketing professionals aiming to achieve a return-on-investment in their campaigns.
• Business owners who have an intermediate understanding of social media looking to upskill themselves in social media.
• Students in marketing looking to have a more in-depth understanding of social media.

Prerequisites

None

Delivery style

Delivery modes

• Face-to-face, presenter-taught training using your own device
• Online training via the platform Zoom

Face-to-face classes

These classes run in a classroom and you need to bring your own device. You should ensure it is fully charged as access to power is limited. Please note that the University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.

Online classes

If you are attending an online class, you will need your own device.

Before the course

Please bring along the login details for your Facebook and Instagram accounts.